TEAM

Paulina Rius

OF COUNSEL SENIOR

prius@muclaw.mx

Paulina Rius is a lawyer specialized in intellectual property and entertainment, with more than 20 years of experience. Through her career, she has worked in prestigious law firms in both Mexico and Europe, advising clients in various regions including Latin America, the United States and Europe. She has more than six years of experience in the entertainment industry, focusing particularly on talent representation and audiovisual matters.

AREAS OF EXPERTISE

She is an expert litigator in intellectual property, entertainment law, talent representation and audiovisual matters, which has generated a high and very positive impact among various clients and companies in the Mexican and international entertainment industry in recent years.

LANGUAGES

Spanish and English

ADDITIONAL CREDENTIALS
  • Completed a program for Foreign Lawyers at Hughes & Luce, L.L.P., Dallas, Texas (currently incorporated into K&L Gates) 
  • Accredited as an Aspiring Public Commercial Notary (Corredor Público) by the Ministry of Economy

EDUCATION
  • Bachelor of Laws, Universidad Anáhuac, Mexico.
  • Master of Laws in Patents, Trademarks and Copyright, Universidad de Alicante, Spain.
  • Master of Laws in Entertainment Law: Audiovisual Industry, Music, Sport and Shows, ISDE, Madrid, Spain.
  • Global Entertainment and Sports Law Immersion, University of Miami School of Law, United States.

RANKINGS

She was recognized by The Women’s IP World Annual, ranking #4 in Impactful Litigation and Case Law, which highlights her impact and leadership in the field of intellectual property litigation.

PROFESSIONAL ASSOCIATIONS
  • Active member of INTA (International Trademark Association)
  • Active member of ASIPI (Inter-American Association of Intellectual Property)
  • Active member of CANACINE (National Chamber of the Film and Video Industry)
  • Member of the INTA Brands and Sustainability Committee

CONFERENCES AND PUBLICATIONS
  • Speaker in specialised forums at renowned international events such as INTA’s Table Topics, I Love Trademarks Conference, Alt Legal’s webinar, and at the INPITCH 2022-2024 programme of the Centro de Capacitación Cinematográfica, where he has shared his expertise in intellectual property and entertainment.
  • Legal publications: He has written specialised articles in high-level media such as The Trademark Lawyer Magazine, including his contribution on ‘Trademarks in the Metaverse’, providing his vision on the evolution of brands in the digital environment.
  • Active member of INTA (International Trademark Association), the leading global organisation defending intellectual property especially in regard to trademarks. His membership in this organisation allows her to keep up to date with best practices and international trends.
  • Member of ASIPI (Inter-American Association of Intellectual Property), which brings together professionals and companies dedicated to intellectual property in Latin America. His participation reinforces his commitment to the region and his contribution to the development of legal policies and practices in this area.
  • Member of CANACINE (National Chamber of the Film and Video Industry), an organisation that represents the key players in the film and audiovisual industry in Mexico. Her membership reflects her active involvement in the protection of intellectual property rights in this industry.
  • A member of INTA’s Brands and Sustainability Committee, which focuses on the development of sustainable branding strategies, Paulina Rius contributes with her expertise, promoting social and environmental responsibility in business practices.